Digital Marketing Strategy of Brand Target-Samples for Students

Question: Break down the Digital Marketing Strategies adjusted by an Australian brand Target. Answer: Presentation Advanced advertising or the information driven promoting is a procedure of selling or showcasing the administrations or the items utilizing the computerized medium or innovations (Chaffey and Bosomworth 2012). The advanced promoting method is happened dependent on the web. The method of this promoting utilizing the computerized media incorporates website improvement, content showcasing, web based business advertising, web based life advertising and streamlining, effort showcasing. Procedures and showcasing plans have been created by the organizations to sell their items utilizing the computerized stage as individuals utilize more advanced media than visiting physical shops (Bng and Roos 2014). The point of this report is to plan an advanced promoting methodology for the Australian brand Target. The report will likewise distinguish and portray the intended interest group of the brand and the reasons of its disappointment in meeting the necessities of the focused on crowd carefully. The report will show the procedure of execution of the Facebook, Instagram and other advanced media in its computerized showcasing systems. Computerized Marketing Strategy of Target Target depends on Australia and it is a mid-extended departmental store chain and wide-running retail benefits that incorporate food, home product, dress and advanced merchandise. The retail administration satisfies the every day needs of the neighborhood individuals. It has wide scope of items and focused on crowds from various social and geo-political foundation (Target.com.au 2017). The brand Target ought to build up a computerized showcasing procedure that would assist it with gaining clients from all extents. Due flooding influxes of computerized media and showcasing, the brand has begun to misfortune its important clients, as it couldn't create successful advanced promoting methodologies. The association, Target has its confinements in preparing the administrations. The brand, Target didn't utilize the advanced systems in a compelling manner. It has restricted internet based life nearness contrast with other effective brands. The organization needs to build up a viable advanced showcasing procedure that would assist with evacuating the hindrances and investigate openings in the market. In any case, it needs to build up a client driven brand, which would assist it with organizing its computerized procedure. The organization needs to find the open doors that computerized showcasing can make. For satisfying this reason, the brand Target needs to set up a client centered site, online business, versatile application, and web based life promoting and coming to the clients by utilizing internet based life. The online life procedures should target turning into the one of a kind brand in the market (Ryan 2016). The brand needs advanced media battles for using the computerized media stage to arrive at its possible clients. It might incorporate sharing probably the best-performing content on Twitter or other web based life destinations. The brand needs to characterize the reason or objective of its business. At that point, the brand needs to break down the focused on crowds persona, which incorporates investigating their profiles, desires and needs. Presently the organization could create advanced showcasing by utilizing web based life stages like site, blog, facebook, twitter, instagram, google Adwords, local promoting, and paid social posts. Be that as it may, the brand needs to create plans to actualize its objective to the focused on crowd by utilizing these internet based life stages. After the arranging program, the brand needs to execute those plans (Armstrong et al. 2015). Advanced Marketing and Facebook Web based life like Facebook is a significant computerized media instrument that numerous brands have utilized for business reason. The organizations need to develop solid systems that would assist them with achieving the business objectives. The organizations additionally need to recognize the clients and the article for the market rivalry. Right off the bat, the brand needs to set up the objectives and targets, which the brand is taking a stab at to accomplish by utilizing Facebook as the computerized media stage. The posts on the facebook by the brand Target should add a few qualities to the lives of the clients. The posts ought to advance with data and worth including rules all the while. The worth including posts will be seen more by the clients (Tiago and Verssimo 2014). The brand ought to give visit and predictable posting on the facebook divider as it is important to see the posts by the clients. In any case, if there is more posts there is increasingly opportunity to get took note. The quantity of presents needs on be higher. The brand needs to post on various occasions every day in the middle of hours. The brands need to include its clients in the presents and react on the remarks with sagacious answers (Smith, Fischer and Yongjian 2012). Computerized Marketing and Instagram Like facebook, Instagram is likewise another advanced media stage that can possibly give development in any business. The SEOs of the organizations should investigate a few issues that would help in internet promoting methodology. The brand needs to make jazzy and excellent pictures and constantly post on Instagram. The organization needs to execute the brand well on the Instagram and it should include its items in each post (Chaffey 2016). The pictures should have some innovative qualities. The brand needs to utilize hash labels, which will assist the clients with discovering the brand on Instagram. The brand can utilize its own battle explicit hash labels or mainstream hash labels for most extreme reach. The brand should be band together with a non-benefit association, which would expand the brand esteem. The posts on the Instagram ought to have engaging, helpful and moving qualities that would pull in the focused on crowds. The brand could advance others through its profile and co nsequently it could request to advance its post on others profile. This will help in getting the crowds from the others profile. Like Faccebook, the brand needs to connect with its clients in Instagram also. The brand could search for bloggers, accomplices and modern influencers to follow and needs to draw in them with their substance. On Instagram, there is no bit of leeway to get all the posts one spot, be that as it may, the brand needs to like the site and other data in the Bio segment of the Instagram. For subtleties data about the organization, which has been utilized for instance for computerized advertising system please visit supplement. Computerized Marketing and Twitter The other computerized media like twitter can be actualized in the advanced advertising technique of the brand Target. Like facebook and Instagram the organization needs to open a page on the twitter and top off the true to life data. Be that as it may, the brand needs to tweet on its Twitter profile at whatever point, the brand would dispatch any new item. Indeed, the brand needs to tweet about the forthcoming item and rebate deal on its Twitter page. The brand ought to draw in its focused on clients and collaborate with them. Effective advertising on the twitter is extremely amazing and it will assist with opening the new open doors that would assist with developing business on the web. The manners in which that would be actualized on the Twitters are, offering the data to the possible clients on everyday schedule, driving the clients commitment in advancing exercises, systems administration and marking on Twitter, compelling correspondence and cooperation with the clients and noto riety the board (Strauss 2016). Proposal It is prescribed to execute the advanced showcasing systems well for the brand Target. For this reason, the organization needs to have a site design improvement method. The brand even needs an expert individual who is knowledgeable in computerized advertising. It is prescribed to work routinely the computerized stages and associate basically with every single related issue on the advanced media. End The Brand Terget, which is an Australian brand needs to build up a sound and proficient computerized showcasing procedures that would help in entering the market all the more adequately. In any case, the brand could utilize Facebook, Instagram and Twitter for actualizing the methodologies as these are the significant web based life destinations. The brand could use these stages for coming to individuals without any problem References Armstrong, G., Kotler, P., Harker, M. what's more, Brennan, R., 2015.Marketing: a presentation. Pearson Education. Bng, A. what's more, Roos, C., 2014. Advanced Marketing Strategy. Chaffey, D. what's more, Bosomworth, D., 2012. Advanced promoting strategy.Implementation and Practice. Chaffey, D., 2016. Worldwide web based life research outline 2016.Smart Insights,8. Ryan, D., 2016.Understanding advanced advertising: promoting procedures for drawing in the computerized age. Kogan Page Publishers. Smith, A.N., Fischer, E. what's more, Yongjian, C., 2012. How brands related client produced content vary across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Strauss, J., 2016.E-showcasing. Routledge. Target.com.au (2017).Target Online Shopping | Target Australia. [online] Target Australia. Accessible at: https://www.target.com.au/[Accessed 4 Oct. 2017]. Tiago, M.T.P.M.B. what's more, Verssimo, J.M.C., 2014. Advanced promoting and web based life: Why bother?.Business Horizons,57(6), pp.703-708. y the autho

Project On Digital Ticketing System Samples †MyAssignmenthelp.com

Question: Examine about the Project On Digital Ticketing System. Answer: Presentation This evaluation targets structuring a learning plan for the group working the venture on computerized ticketing framework in Riverina Agriculture and Lifestyle (RALS). The timetable aides in arranging exercises and jobs for all gathering individuals when they work outside the gathering plan. The paper additionally contains a correspondence plan for the gathering during the whole time of the venture. The correspondence plan features the strategies that will be utilized to hand-off data among individuals from the gathering and different partners in the task. The last segment of the paper is an impression of the group during the endeavor of the undertaking. Thoughts by colleagues Activity plan for what's to come Making sure about the framework from misrepresentation by control. The advanced ticketing framework ought to have security includes that will keep it from separating every once in a while. The framework will be made secure by structuring complex programming to distinguish and hinder any security danger to the ticketing framework. The servers to the framework will likewise be situated at a focal secure point where there are no interruptions Utilization of sequential numbers in the computerized tickets to make the tickets progressively real So as to improve the validness of the tickets gave utilizing the framework, its significant that the framework designates one of a kind sequential numbers for each ticket gave and this would forestall the utilization of phony tickets. Utilization of brilliant card based framework The brilliant card will be utilized to store information on the tickets gave. The two tickets embedded on a peruser will do all the estimations required and move the information to the servers securely. Force reinforcement It is significant that the ticketing framework is associated with a reserve wellspring of intensity so as tasks can't slow down because of a force shock. Ease of use The ticketing framework being structured ought to be anything but difficult to utilize. Each client ought to have the option to work the machine effortlessly and to comprehend the substance of the receipt without battling. Suppositions The passes to be given are not transferable All the materials will be obtained through the asset supervisor The ticketing framework will be shrewd card based Questions emerging What are the hazard factors confronting the venture? What are the assets required for the task? What exactly degree is every individual from the task group adding to improvement of the framework? Which asset needs and obtainment needs are required so as to build up the framework effectively? What are the costs that will be brought about to build up the framework effectively? There are eight partners to be engaged with this task. Every one of the eight partners assumes a special job in the organization or being developed of this framework. It is in this way imperative to guarantee that all partners comprehend the objectives and targets of the venture just as the working of the framework being created (Callahan, Stetz Brooks, 2011). Coming up next are the partners associated with this venture: the board of the organization, Employees, providers of the task materials, clients of RALS. This must be accomplished through compelling and auspicious correspondence to all the partners. Coming up next is the correspondence plan that will be utilized to speak with partners of RAL and those associated with this venture. Partner Strategy for correspondence Recurrence of correspondence The board Up close and personal casual gathering Composing of progress reports Every day up close and personal gatherings Feebly progress reports Workers Interior notices Prior to the start of the task. After consummation of the undertaking. Providers of materials required to build up the framework. Use request papers to put orders. Cell phone correspondence Installment vouchers First seven day stretch of beginning the task. During installment of merchandise conveyed. Whenever that requirement for extra materials emerges. Clients Notification on the organizations premises Toward the finish of the venture Venture group Undertaking group meeting Every day Group administrator Week by week up close and personal gatherings Messages Feebly Other Outside gatherings Takes note As to be dictated by colleagues. Asset administrator Up close and personal gatherings Feebly The specialized strategies picked to speak with every one of the partners recognized above are extremely powerful. The strategy is picked relying upon the pretended by every one of the partners in the undertaking. The significant partners in this undertaking are the group chiefs and the administration of the organization. Eye to eye gatherings are significant for this gathering of partners since it is important to clarify and represent focuses genuinely concerning the venture. The data imparted to these partners incorporates the advancement of the undertaking, the difficulties looked during execution of the task (Pitagorsky, 2007). Any prerequisites for the task might be conveyed during these gatherings. The recurrence of correspondence relies upon the pretended by the partner and the effect that the undertaking has on the partner. Representatives of the organization ought to be educated regarding changes in the ticketing framework so they can be set up for the change. Every single o ther partner that will be influenced by the undertaking are educated regarding the progressions utilizing the most advantageous strategies. My inclusion in this task as asset administrator has given myself and other colleagues priceless experience on the significant job of initiative in embraced an undertaking effectively (Australia Blanton, 2015). Prior to undertaking this venture, I didnt give a great deal of weight on administration inproject the board and decisively asset the board. In any case, I have come to welcome the need of having great and submitted pioneer in the venture group so as to guarantee that all the variables and jobs associated with the undertaking are composed appropriately. Group pioneers likewise are significant in allotting jobs to colleagues and overseeing to guarantee everybody can have their influence completely (Kloppenborg, 2015). The asset chief is relied upon to guarantee that all the asset required by the group are accessible on schedule. They are likewise responsible for the procurement.A pioneer additionally is a wellspring of inspiration to colleagues when their confidence is low. The other significance of initiative that I saw as an asset supervisor in the group is the incredible job that pioneers play in taking care of issues when they emerge (Chemuturi Cagley, 2010). An IT asset supervisor must be exceptionally capable and brimming with information concerning the IT frameworks and must have a profound comprehension of the product programming. This is on the grounds that, this is a significant part of any IT framework and it decides the working of the entire procedure. Notwithstanding these, the asset director must know about the equipment segments of the venture being attempted. Since any effective IT anticipate is a mix of both equipment and programming segments. The asset director needs to have a profound information in equipment and programming parts required in the undertaking since they are responsible for the acquisition process.The asset chief ought to have information on bookkeeping procedures and accounting since they need to represent all the asset utilized during the task. End The learning plan arranged for this undertaking is set up to help track the advancement of the venture, the difficulties confronted and the thoughts produced by colleagues. The calendar likewise examines the inquiries raised by colleagues during the undertaking execution. The correspondence plan arranged recognizes the partners for the venture and layouts the specialized techniques to be utilized convey to each arrangement of partners. The recurrence of correspondence for each arrangement of partners is likewise decided relying upon their job in this task. References Australia, C. L., Blanton, S. (2015). Data Technology Project Management. Bruce, A., Langdon, K. (2009). Task the executives. Callahan, K. R., Stetz, G. S., Brooks, L. M. (2011).Project administration bookkeeping: Budgeting, following, and revealing expenses and productivity. Hoboken, N.J: Wiley. Chemuturi, M., Cagley, T. M. (2010). Acing programming venture the executives: Best practices, instruments and methods. Ft. Lauderdale, FL: J. Ross Pub. Ducros, M., Fernet, G. (2010).Project administration manage. Paris, France: Editions Technip. Fox, W., Van, . W. G. (2007). A manual for venture the executives. Cape Town: Juta. Heldman, K. (2011). Undertaking the board kick off. Hoboken, NJ: Wiley. Kloppenborg, T. J. (2015). Contemporary undertaking the executives: Organize, plan, perform. Knight, J., Thomas, R., Angus, B., Case, J. (2012). Task the board for benefit: A safeguard manual for keeping ventures on target and on spending plan. Lock, D. (2013). Task the board. Burlington, VT: Gower. Lock, D. (2014). The basics of undertaking the executives. McCarthy, J. F. (2010). Development venture the board: An administrative methodology. Westchester, Ill: Pareto - Building Improvement. Meredith, J. R., Mantel, S. J. (2012). Task the executives: An administrative methodology. Hoboken, NJ: Wiley. Pitagorsky, G. (2007). The Zen way to deal with venture the executives: Working from your inside to adjust desires and execution. New York: International Institute for Learning, Inc. Schwalbe, K. (2009). Prologue to extend the board. Boston, Mass: Course Technology.

New ACT Essay Samples - Why It Is So Important

New ACT Essay Samples - Why It Is So ImportantBefore you even start your first new ACT essay, I want to tell you about the importance of taking your time, especially with essay samples. If you think that just by reading through some samples that you will automatically know what to write, then you are wrong.With the new ACT essay sample programs, it is very important to understand how they work. Not only are you going to learn what a sample is supposed to do for you, but you are also going to be able to practice what you are learning in order to make sure that you do not get too serious and become rusty in your essay writing skills.First off, when you are looking at the new ACT essay sample program, you should find one that is going to let you take a look at its writing toolbox. One example of this would be its brainstorming tools. These tools allow you to ask yourself a series of questions and get other things out of them.You can use the ACT essay study guide, on the other hand, if y ou want to focus on particular parts of the test. This will help you get better at answering questions quickly, as well as providing an instant guide to where you may need to take your next step.In addition to the tools that the new ACT essay study guide provides, it can also provide you with templates for you to use when you are writing your essays. This is perfect if you want to organize your thoughts and ideas on paper so that they are easier to go over and you can make them more organized and presentable.The reason that I am telling you all of this is because you will be required to use the ACT essay samples. While they may not be the best answer to every question you might encounter, it is possible that you may want to learn more about them to find out why they have become so popular.While there is much discussion about the advantages of writing essays on paper, most students are learning to use the new ACT essay sample. It is more than likely that you will also want to get bet ter at using them and can use them as the best way to get a head start on the ACT test that you have been preparing for.It is important that you take the time to understand all of the options that are available to you when you take the ACT test. Because the ACT test is comprised of several different parts, it is important that you know how to make the most of what each type of part has to offer.

Use Of A Token Economy Increase Running On Command Of A...

Use of a Token Economy to Increase Running on Command Of a Child with Down syndrome Brooke R. Mize Texas Woman’s University Abstract: Children with Down syndrome typically have increased behavioral issues associated with their disability due to the disabilities’ phenotype. Introducing a token economy system was proven effective to increase the amount of running in the subject. The purpose of this study was to determine the effectiveness of a token economy to increase running on command of a child with Down syndrome. Having a token economy system in place, allows better stability and repetitiveness in their daily lives. This essentially helps the student maintain behavioral control and the maladaptive behaviors are less likely to happen. A five week token economy behavioral program was implemented and included earning tokens (up to five) per session to exchange for up to five minutes of computer time. The results drastically changed from pre-intervention to post-intervention by 80%. Every task was completed and when asked, although there were still minor reoccurring behaviors that needed correction. When implementing a token economy it is still important to manage the smaller behaviors in order to increase the amount of physical activity completed per session. Introduction: Children with Down syndrome are at an increased risk for behavioral issues due to factors including characteristics associated with the Down syndrome phenotype, increased incidenceShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pages These range from introduction to marketing/marketing principles to courses in marketing management and strategic marketing. It can also be used as a text in international marketing courses. Retailing, entrepreneurship, and ethics courses could use a number of these cases and their learning insights. 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Health Promotion Pamphlet Critique - 1078 Words

. Health Promotion Pamphlet Critique Health Promotion Pamphlet Critique The function of a health promotion brochure is to present information to the community on different topics with the intention of improving the health and well-being of individuals through the implementation of health education. In order for a brochure to be effective, the message must be clear, precise, and totally understood by the individual. Some health promoting brochures can provide incentives to maintaining wellness promoting behaviors. Brochures outlining strategies for preventing diseases such as diabetes can provide information to attain a stable lifestyle. The information however, has to be properly presented to get†¦show more content†¦The headings are in bold print and that helps the consumers follow each section with minimal, if any, difficulty. The charts on the brochure also help the consumer to know the breakdown of the foods in order to maintain the blood sugar at a certain level. Literacy Health promotion brochure should be written at an appropriate grade level for the consumer to understand. According to Helmig (2006) The familiar brochures, tent-cards, checklists, posters, and newsletter, and mainstays of physicians’ offices and waiting rooms serve as important resources for patients, but they often do not speak to patients in a language they can understand ( p 82). The readability of this brochure according to SMOG is at a 10th grade level. Research shows that more than 20% of adults read below the fifth grade level. Examples in the brochure that would be difficult for the consumer to understand is under the heading â€Å"About your Diabetes.† This information is confusing and need more clarification to help the consumer understand and interpret the information that is given. According to Safeer Keenan (2005), health literacy is basic reading that allows a person to function in the health care environment. 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Modern Medicine, Traditional Medicine And Complementary...

`Mental health has three types of treatments. Western Scientific Medicine, Traditional Medicine and Complementary and/or Alternative Medicine. Western Scientific Medicine Definition: A system in which medical doctors and other healthcare professionals (such as nurses, pharmacists, and therapists) treat symptoms and diseases using drugs, radiation, or surgery. Also allopathic medicine, biomedicine, conventional medicine, mainstream medicine, and orthodox medicine. Traditional Medicine Definition: The sum total of knowledge, skills and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnoses, improvement†¦show more content†¦Some people hear reassuring, neutral voices. Delusions - these are false beliefs that aren’t based in reality. Disorganized thinking (speech) – disorganized thinking is inferred from disorganized speech. Effective communication can be impaired, and answers to questions may be partially or completely unrelated. Rarely, speech may include putting together meaningless words that can’t be understood, sometimes known as salad. Extremely disorganized or abnormal motor behavior – this may show in a number of ways, from childlike silliness to unpredictable agitation. Behavior isn’t focused on a goal, so it’s hard to do tasks. Behavior can include resistance to instructions, inappropriate or bizarre posture, complete lack of response, or useless and excessive movement. Negative symptoms – this refers to reduce or lack of ability to function normally e.g. the person may neglect personal hygiene or appear to lack emotion (doesn’t make eye contact, doesn’t change facial expressions or speaks monotone). Also, the person may have lost interests in everyday activities. Socially withdraw or lack the ability to experience pleasure. Symptoms in Teens Teens will: - Withdraw themselves from friends and family - Have a dropped performance in schooling - Be in an irritated or depressed mood - Have lack of motivation Compared with schizophrenia symptoms in adults, teens may be: - Less likely to have delusionsShow MoreRelatedUse of Alternative Medicine Essay1270 Words   |  6 PagesUse of Alternative Medicine There has been an explosion of interest and use of alternative medicines and an increase in the numbers and visits to alternative practitioners in Australia (Furnham A, Mcgill C 2003). Complementary and Alternative medicine, also known as Traditional medicine covers a broad range of healing philosophies, approaches and therapies. Many therapies are termed holistic, whichRead MoreComplementary Therapies873 Words   |  4 PagesComplementary therapies Complementary therapies aim to treat the whole person, not just the symptoms of disease. 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Information Technology Ethics Uber Self Driving

Question: Discuss about the Information Technology Ethics for Uber Self Driving. Answer: Introduction The essay depicts the importance of considering ethical aspects while building skills for different intellectual properties. In case of Information and Communication Technologies (ICT) the main identified issue is privacy, security etc. The given case study demonstrates that Uber is expanding their car as self driving; however the drivers are not worried about their job (Bourke, 2017). Different ethical theories such as utilitarianism, deontology, virtue and contract can be applied, particularly for this case. Finally the essay illustrates the principle of ethics, that are needed to be maintained the overcome the questionable situation. Background scenario During analyzing the case scenario it has been found that Uber is willing to expand its trial of self driving cars and if the concept become successful in the real world application then, for the taxi industry it will be the biggest threat (Hernandez, 2016). In order to develop the autonomous car that is a Volvo XC90s Uber is currently collaborating with a car marker. This automated robotics system is referred to as very much effective where, all the phases from the car booking up to destination achievement (Alterovitz, Koenig Likhachev, (2014). In this robotics system no driver is required, as soon as a passenger books for a cab, the location tracker will track the location of the passenger and after riding, the car will automatically start driving. In order to monitor the entire system there will be one person sitting beside the seat of the driver. From the visibility aspect there is an extra fitting on the car roof but that is found to be not at all suitable (Bourke, 2017). With the help of laser technology this system has been implemented in the real world application. It is believed that the ride sharing company is completely unable to serve viable mode of transportation. In the future of transportation the self driving will become one of the most important parts of future driving (Tummala et al., 2015). The straight objective of Uber is to become more and more efficient in the competitive market. Uber is testing this service in the street of Pittsburgh and after validation and verification the technological advances in robotics and automation industry will bring worldwide change (Bourke, 2017). However, many ethical issues are associated to these automated systems which are identified in this essay. Ethical theories While analyzing the ethical aspects four major ethical theories are identified and all those theories are strictly associated to the case study of Uber self driving. The identified major ethical theories are utilitarianism, deontology, and virtue and contract (Zohn, 2015). The purpose of using different ethical theories is to guide the technical developers during the investigation session. These theories are discussed below: Utilitarianism This is a consequence based theory, which consists of two principles. The first one is the principle of social utility and the second one is based on the belief that social utility can be calculated by considering the component of happiness procedure (Brodsky, 2016). The ultimate desire of any person is to get happiness in life. The automated robotics technology of self driving which is under the testing period is capable to serve enough happiness to the worldwide passengers (Gurney, 2015). However, the critics have rejected the importance of consequences of individual act. In the everyday activities each and individual actions are referred to be completely unique from one other. In order to guide the behavior of different person this theory is applied. This theory mainly guides the behavior of every individual person. In Uber self driving case study, before implementing the technology in the real world application, the top management team of the organization should make a proper verification phase, which will help them to understand whether the application is helpful to the users or not (Brinkmann, 2013). The IT management team should consider all individual factors to check, whether the technical implementation is ethically correct or not. The moral of this theory is to identify the situation is permissible for the user or not. Deontology The deontology theory is focused on the intention or motivation factors of every individual. The term deontology implies the duty of every individual that is needed to be served by the members who are associated to a particular service (Zwitter, 2013). In Uber case, under the context of contemporary moral technologies, deontology theory is should be applied as this is one of the important of normative theories. This falls under the moral theories of guidance and choices. Different choices are offered to the passengers and to the development team of the organization will helps to understand that whether the service is practical for employees or not. In Uber case study implementation of automated robotics is morally correct, if the technological experts feel confident about their real world application (Demuijnck, 2015). As the application of the robotics is under trail phrase therefore, sill now it is not confirmed that the situation is morally correct. Virtue and contract This theory is based upon the relationship between the user and service provider. It helps to identify, the level of trust between both parties. The technology department of Uber is testing all the aspects of automated robotics, before implementing the technology in the practical practice (Novitzky, 2016). On the other hand, the users are dependent on these technologies. These technological advances are very much beneficial but while considering the ethical aspects it has been found that, the temporary and permanent drivers of Uber are getting replaced by this automation system (Bourke, 2017). This particular theory is used to check, whether the contract between the user and the service provider is ethically correct or not. From the analysis session it has been found that the contract between the service provider and the users are morally correct. Conclusion From the overall discussion it can be concluded that, Uber service is still under an ethically questionable situation. As, the technology is under a trial phase thus in the real world application certain issues are identified. The main ethical issue oriented to this system is the replacement of Uber drivers. The number of jobless person will increase at a rapid rate after implementing this application. On the other hand, as this technology is serving in real world for the first time thus, no one is aware of the faults that might occur after implementation or during the maintenance phase. Different ethical theories are applied to understand the situation of the Uber self car. Recommendations In order to develop the system of Uber self driving certain factors are needed to be considered to improve the entire technology. The recommendations to develop the system are as follows: Proper testing: Before implementation of the automated robotics technologies, the software developers must maintain all the stages of testing period. Training and development program: Required training and development programs should be arranged to develop the employees. Better utilization of radar: As the system serves self driving opportunity thus the monitoring and location tracking approach is required to be very efficient in order to avoid accidents. In rural areas if the tracker loss the correct grid then major issues might arise. In order to avoid these problems radar is needed to be implemented. References Alterovitz, R., Koenig, S., Likhachev, M. (2014). Robot planning in the real world: research challenges and opportunities.National Science Foundation. Bourke, L. (2017).Uber expands its self-driving cars but drivers say they aren't worried about being put out of a job. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/technology/innovation/uber-expands-its-selfdriving-cars-but-drivers-say-they-arent-worried-about-being-put-out-of-a-job-20161213-gtaiuh [Accessed 11 Jan. 2017]. Brinkmann, J. (2013). Combining risk and responsibility perspectives: First steps.Journal of business ethics,112(4), 567-583. Brodsky, J. S. (2016). CYBERLAW AND VENTURE LAW: Autonomous Vehicle Regulation: How an Uncertain Legal Landscape May Hit the Brakes On Self-Driving Cars.Berkeley Tech. LJ,31, 851-1169. Demuijnck, G. (2015). Universal values and virtues in management versus cross-cultural moral relativism: An educational strategy to clear the ground for business ethics.Journal of Business Ethics,128(4), 817-835. Gurney, J. K. (2015). Crashing Into the Unknown: An Examination of Crash-Optimization Algorithms Through the Two Lanes of Ethics and Law.Alb. L. Rev.,79, 183. Hernandez, D. (2016). Robots are taking my job? Advancing Technologies and Perceived Effects on US Employment. Novitzky, P. (2016).Ethics of ambient assisted living technologies for persons with dementia(Doctoral dissertation, Dublin City University). Tummala, R., Wolter, K. J., Sundaram, V., Smet, V., Raj, P. M. (2015, September). Industry consortium for new era of automotive electronics with entire system-on-package vision at Georgia Tech. In2015 European Microelectronics Packaging Conference (EMPC)(pp. 1-5). IEEE. Zohn, J. R. (2015). When Robots Attack: How Should the Law Handle Self-Driving Cars That Cause Damages.U. Ill. JL Tech. Pol'y, 461. Zwitter, A. (2013). Ethical research in law and politics: Methodological pitfalls.Co-existing in a globalized world, 47-62.